Oi Va Voi - "Everytime"
http://www.vimeo.com/4211147
The Myself Collective - "SEE"
http://www.vimeo.com/2182503
http://www.vimeo.com/4211147
The Myself Collective - "SEE"
http://www.vimeo.com/2182503
These two videos by Katarzyna Kijek are prime examples of how creative and original motion graphics animations can be.
The first video, made by Kijek with Przemysław Adamski, is the offical music clip for Oi Va Voi's "Everytime". What sets this music video apart from others is the fact that the entire clip was constructed with the use of a shredding machine. According to Kijek, every third frame of the footage was 'printed, shredded and shot three times blended with adjacent frames by different stripes configuration'. As time consuming and tricky as this sounds, it allows for a unique and captivating blend of imagery, giving the illusion that the images are sequential and continuous, like in a video recording, yet still separated and individual as still images.
This technique also causes the viewer to pay attention to each individual strip's movement and graphic elements, drawing attention to particular parts by keeping a singular strip stationary or constantly changing in contrast to the others. This works well as it guides the viewer inadvertedly where to look while still keeping an even flow and balance of imagery.
The second video, however, demonstrates a very different approach to motion graphics relying on the movement of shapes, lines and flora images to illustrate the mood and rhythm of the song. Created as a music video for The Myself Collective's song "SEE", this video captivates the viewer by creating unpredictable transitions and a unique blend of sharp (predominantly hot pink) lines and shapes against the soft texture of the flowers and leaves.
The diversity and uniqueness presented in both of Kijek's videos are a great inspiration to me as they demonstrate how diverse the field of motion graphics truly is. The first video illustrates what can be achieved when combining 2D and 3D graphic imagery while the second video focuses on 2D imagery in a 3D composition. Both contain elements I wish to utilise in my own work and are, in my opinion, exceptionally artistic and professional samples of motion graphics.
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