Exercise: MadMack's
The objective of this piece was to construct a temporal and spacial composition within the constraints of a client brief.
Client Brief: A major retailer needs a 20 second retail ident for their television campaign. The ident must match the visual style (Colour, Font, style) of their current brand identity, and the client stresses that the motion must be CRAZY, CRAZY, CRAZY! In fact, the crazier the better.
This task required me to pay further attention to the elements of 'time' and 'space' in animation and thus, granted a better understanding of their importance. Although I am satisfied with the finished task, it was my intention to add additional 'crazy' images and to improve the ease of each transition. However, feeling that I had grasped the concept of this week's task, I decided to continue with other tasks for this unit. If I had additional time, I would have put more effort into constructing a more dynamic animation for the logo toward the end and possibly opened up with a stronger, crazier introduction.
Client Brief: A major retailer needs a 20 second retail ident for their television campaign. The ident must match the visual style (Colour, Font, style) of their current brand identity, and the client stresses that the motion must be CRAZY, CRAZY, CRAZY! In fact, the crazier the better.
This task required me to pay further attention to the elements of 'time' and 'space' in animation and thus, granted a better understanding of their importance. Although I am satisfied with the finished task, it was my intention to add additional 'crazy' images and to improve the ease of each transition. However, feeling that I had grasped the concept of this week's task, I decided to continue with other tasks for this unit. If I had additional time, I would have put more effort into constructing a more dynamic animation for the logo toward the end and possibly opened up with a stronger, crazier introduction.
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